Reveille Russet Potato Emerges as a Top Choice for Growers
This season, Texas A&M Innovation is proud to highlight a potato variety that’s quickly becoming a top-5 choice for growers across the U.S. and Canada — Reveille Russet.
Developed by the Texas A&M Potato Breeding Program, currently led by Dr. Isabel Vales, Ph.D., professor of potato breeding and genetics in the Department of Horticultural Sciences at Texas A&M University, Reveille Russet stands out for its outstanding versatility, performance, and culinary quality. Released for fresh-market use, this russet variety has rapidly gained traction among potato seed growers.
Why Growers Are Choosing Reveille Russet
- Strong Grower Adoption and Market Momentum: In the 2024 season, Reveille Russet was the second-most planted certified russet variety — totaling over 1,400 acres, just behind Russet Norkotah selections. Texas A&M Potato
- Heat-Tolerance and Wide Adaptability: Developed to perform well under the challenging heat of Texas, but Reveille Russet has also proven its adaptability and reliability for growers across diverse geographies. Texas A&M Potato+2Texas A&M Potato+2
- High Yield & Marketable Tubers: The variety was selected for its ability to produce a high number of marketable potatoes, minimizing waste and maximizing returns for growers. AgriLife Today+1
- Consistent Performance Under Stress: The breeding program carefully evaluates new potato variety candidates under demanding environmental conditions and selects for traits such as heat tolerance, point-of-sale quality, dormancy, and yield stability — all of which Reveille delivers.
With increasing demand from growers throughout the U.S. and Canada, Reveille Russet is swiftly becoming a trusted option for growers seeking reliable yield under challenging conditions, resulting in more fresh market potatoes available for shoppers craving high-quality bakery/culinary potatoes.
Available for Licensing — Let’s Grow Together
The best part? Reveille Russet is available for licensing in the U.S. through The Texas A&M University System. If you’re a seed potato grower interested in bringing this promising variety to market — let’s connect.
Contact: Janie Hurley, Senior Director, Licensing, Texas A&M Innovation, for more information about commercial licensing. Learn More: https://tamus.flintbox.com/technologies/dd65524b-5ecb-480c-ba68-df0ae3dd2de7.
For more information regarding other promising developments from the Texas A&M Potato Breeding Program contact Dr. Isabel Vales.
